Be at the epicenter of women’s basketball with activities and events for the entire family. Tourney Town is the best way to celebrate Women’s Final Four weekend in Dallas. Plus, entry is free for this experience you don't want to miss!­

All times local, central. ALL events, times and locations are subject to change.

The Capital One Fan Zone

The Capital One Fan Zone is the place to be at Tourney Town, presented by Capital One! Fans can rep their favorite basketball team and show off their basketball skills for all the bragging rights on the court. No championship is complete without the trophy, so don't miss the chance to take your photo with the Women's Final Four Championship Trophy! On Friday, you also have the chance to meet an NCAA Women’s Basketball legend! The fun doesn’t stop there – test your abilities in the Capital One Sports Zone featuring softball, soccer and lacrosse challenges or relax and recharge in the Capital One Mobile Cafe and enter for a chance to win some fun swag to keep the celebration going at home. 

Coke® Zero Sugar “Best Coke® Ever? 

With zero sugar and refreshingly delicious, is Coca-Cola Zero Sugar the Best Coke Ever? Find out for yourself at the Coke Zero Sugar experience. We will be serving ice cold Coke Zero Sugar along with unique basketball experiences to truly make this the Best Women’s Final Four® Ever.  

Powerade® “Pause is Power” Experience 

Breaks don’t always have to be fast. Powerade’s Pause is Power campaign explores the importance of the pause: to reflect, to celebrate, and to ultimately come back stronger to the game. Experience the space all with a hydrating Powerade in hand!  

espnW “That’s A W.” Home Court  

The espnW “That’s A W.” Home Court is a place for fans to experience the magic and excitement of March Madness’ most iconic tradition– cutting down the nets– on a custom espnW court. Fans will get to climb the ladder, pose for a photo, and take home a piece of the net. Stop by to live out your March Madness dreams. 

NCAA® Authentic Team Store 

Visit the NCAA® Authentic Team Store to purchase the best Women’s Final Four apparel in Minnesota.  Browse the large selection of men’s, women’s and youth apparel items, as well as numerous novelty items to complete your entire wish list at this one location! 

Beyond the Baseline presented by AT&T

This women’s initiative programming takes place in Tourney Town. A series of exciting opportunities at Beyond the Baseline focused on providing professional development opportunities through a mix of women-centric panel discussions, networking, social events and one-on-one interactions with coaches, administrators, professional athletes, business leaders and fans of the game. The goal is creating diverse conversations to allow women leaders to show the parallel between business and basketball, specifically leadership advice for recruiting, motivating and winning as a team on the court or at the office. Come celebrate women’s basketball and women’s advancement through excellence at Tourney Town! 

Women’s Final Four Team Locker Room 

History of Women’s Basketball  

The History of Women’s Basketball area will allow fans to learn and engage with several facets of the game. These include the development of the jersey and basketball, Women’s Basketball Hall of Fame inductees, historical facts encompassing the first 100 Years of NCAA Women’s Basketball, artifacts from the Women’s Basketball Hall of Fame, video content of women in basketball past, present and future, and more. 

Mascot University 

Don’t miss the fun taking place in Mascot University! Attendees enter the space and receive their “Grade Card”. From there they head to consecutive stations, each of which tests their skills at various Mascot-related activities. Stations include Mascot Puzzle Mania, “Mascot ME” where attendees receive face paint to magically transform into a Mascot, t-shirt toss (an important mascot skill to master), and the trick shot gym where they can practice their craziest basketball shots.  Legos and coloring are also available. Upon completion of each activity, kids receive a stamp on their grade card which they can turn in to receive their Official Mascot University Diploma.  

Bracketball presented by Geico

Bracketball presented by Geico is a larger-than-life tournament bracket with basketball hoops allowing fans to compete to see who can get to the middle and become the "Tournament Champion" by shooting against the clock.

AT&T Fan Zone

Catch all the action from the Women's Final Four with the specially-outfitted AT&T Connected Car, featuring TVs and seating to help you stay connected to the games all weekend long. Make sure to stop by to challenge the AT&T team to a game of cornhole and grab a photo while you're there!

ROAD 2 THE WOMEN'S FINAL FOUR

A layered visual experience characterizing the journey the mascots made on the Road 2 the Final Four. Located in the heart of Minneapolis, fans travel through basketball themed pitstops ending with Nissan's arrival at the Women's Final Four.

The Degree Challenge

Test your skills on the Degree Court. Using cutting edge technology participants enter the space, attach a sensor, run drills while tracking their agility, movement, and speed, view their results, and leave with a Degree sample. It won't let you down.

Responsibility Has Its Rewards

TEAM Coalition and the NCAA want to reward all the responsible basketball fans who prevent drunk driving and have a safe ride plan. Add your name to the responsibility wall and smile for a souvenir photo.